Course Project Task 4-5 Essay Example | Topics and Well Written Essays - 1500 words

Course Project Task 4-5 - Essay ExampleThe corporate aim strategy has a good chance of succeeding because Nissans management is not parvenue to Thailand. Nissan already enjoys an established presence in Thailand.In order to turn its weaknesses into strengths, Nissan must steer its refinement schedule carefully so that justification for the eco-car is clear, and the investment pays off. Further, since Nissan is already in the process of corporate restructuring under the retrieval Plan, it can use this to its advantage by molding the new structure so that it specifically supports the expansion program in Thailand. Also, as Thailand has cheaper labor than Japan, the expansion program in Thailand will further divine service Nissan in slashing labor costs. This would put on it a leaner company that can focus on the eco-car and lead the future more profitably. There is thus a greater chance for profitability in Thailand than in Japan with the strong yen.As Nissan already has a presen ce in Thailand, it has established get to to suppliers and dealers. This enables Nissan to use its existing business relationships as a springboard for carrying out the expansion programs. Development of the eco-car specifically is also of special interest to Thailands government and to environmental groups. Therefore, gains can definitely be make from synergy and the environment of Thailand is supportive. Nissans corporate strategy could identify the new eco-car more closely with Thailand to consolidate the relationship and open up new opportunities for moving beyond Japan and its alliance with Renault. The change would make business sense for Nissan to further its Recovery Plan on one hand and set the pointedness for the future with its new eco-car on the other. Change is necessary if Nissan wants to thwart its troubles of the past and invent a new eco image for itself in promotion of its Green Program.As for turning threats