Health Services Strategic Marketing Coursework Example | Topics and Well Written Essays - 750 words

Health Services Strategic Marketing - Coursework Example Porter’s value chain is significant as a marketing strategy since the manner in which value chain undertakings are conducted influences the cost of product and profit. The value chain emphasizes on systems and the process of changing inputs in to products that are sold to consumers. Porter identified two groups of activities that are essential to any business. Primary activities are necessary in the process of developing, selling, preservation and sustenance of a product or service. Support activities serve as back-up to the primary activities (Fortenberry, 2010). An example of primary activity is Bingham Memorial Hospital’s prescription for customers which depends on effective procurement process of medicines by the organization as a support activity. Another example is human resource management that is a support activity to primary activities such as operations, inbound and outbound logistics as well as sales and marketing. Response to Carla Setzler’s Script Indeed, the consumer purchasing decision is influenced by whether or not he/she perceives the products of a health care organization as valuable. Consumers attach value to employee competence, which is demonstrated by efforts of the organization to train and recruit professionals with the necessary competences. Customer service needs to be highly valued especially the first contact between the customer and the organization because it influences his/her perception regarding the value of product and service offerings (Rothaermel, 2012).

Defining my Leadership Direction (Three leadership goals) Essay

Defining my Leadership Direction (Three leadership goals) - Essay Example My perspective as a leader borrows from my short stints of work experience, and has intellect from emerging topics such how to cope with emotional intelligence, to lead virtual teams, and even open up innovations. That is the leader I see myself as informed through Daft in his leadership experience. In my leadership path, I am proud of what I believe in and endeavor to seize opportunities (Daft & Lane, 2008). My personal leadership goals in architect engineering include increasing influence and leading others, increasing my knowledge, and improving my skills and interpersonal skills. A good leader never stops learning hence increasing my knowledge in architect engineering traces back to my experiences. I have gained my experience through community service, architect engineering, financial services and business, and administrative assistant position (Daft & Lane, 2008). All these are avenues where I have taken to known the sort of leader I can be. The path of experience has helped in identifying the areas I want to improve on, such as acquisition of specific skill set or my personal innate abilities. These have contributed into being a well-rounded and valuable leader. It is very important to learn from the past and harnessing all the knowledge and experience for my successful future. I never stop learning, which means I am always excited for every task and opportunity. I believe that optimistic is one of the most important aspect for work and for my life in general. Therefore, every valuable contribution and effective work I do needs to start from inside me at t he first place. According to Daft, attending to industry relevant experiences like my time in Mabnya for Contracting is my path to acquiring effective competence (Daft & Lane, 2008). I have also found myself attached to other valuable activities all in the pursuit to improve my knowledge as a goal in leadership role. For example, I have had a hand in business process analysis and reporting, work time